By now, you know that eCommerce has taken the world by storm. Every business with a storefront also has an online site that customers can buy from.
Then, of course, there is Amazon, the king of all eCommerce sites. And a million other smaller stores just like it, all wanting a piece of the eCommerce industry.
And what is driving this eCommerce engine?
Some people shop for that special item they are looking for, but others are enticed by the ads they see. Facebook, Instagram, TikTok, and Snapchat who have transformed from sharing platforms into advertising platforms.
Many people now use social media for shopping purposes just as much as they do for chatting and posting pictures. It’s become a $5.2 trillion a year industry.
And then there are the online eCommerce and dropshipping stores. These have become exceedingly popular ways to make money online. They are also easy to start up and get going, making them perfect for beginners to make money.
If you plan on getting into the advertising industry or have an eCommerce store with fulfillment services and want your products sold faster and more frequently, then you need to write excellent ad copy.
The better the ad copy you write, the more products you will sell.
It’s as simple as that.
People who are on the fence or haven’t decided if or what they are buying are swayed by ads.
Have you heard of impulse buying? Where you buy a chocolate bar at the checkout line just because it is there. You didn’t go to the store for a chocolate bar, but you wanted one when you saw it, so you bought it.
The same idea applies to ads. You didn’t know you wanted something until you saw an ad for it.
So the importance of having well-structured, thoughtful, and powerful ad copy to push your would-be buyers over the edge should not be lost on you. You need to write great ad copy if you want to have a shot at selling your products. If you haven’t noticed, competition is fierce.
But What If You Can’t Write Decent Ad Copy?
Many business owners are skilled at many business elements, but writing isn’t necessarily one of them. So do you go out and hire someone to write for you? Depending on the size of your business and how far along you are in the process, you may not have the money to pay someone to write copy for you.
What are your other options?
You Can Use An AI Writing Tool to Create Content
If you have trouble with writing or don’t fancy yourself a wordsmith, you can use artificial intelligence (AI) writing tools such as Jasper AI to generate ad copy for you. Before we get into how to use the AI copywriting software, let’s tell you a little bit about how it works.
What Is AI Copywriting and How Does It Write For You?
AI writing tools use machine learning and natural language processing to generate words that follow your guidelines and inputs. AI writing software essentially “reads” the internet, interprets the data that it thinks matches your input, and generates new text that, depending on the software you get, is essentially plagiarism-free.
Why Should You Use An AI Copywriting Tool?
AI writing tools have a ton of advantages to them. Here are some of the main reasons to purchase an AI writing tool for writing copy.
- It saves you time: AI writing tools can instantly write hundreds of words. You may not need that many AI-generated words for ad copy, but it will still write your work in a fraction of the time.
- Cures writer’s block: Even if you are a copywriter, you can still use an AI writer to give you ideas for your work.
- Convenient: If you’re a business owner, AI writing software lets you quickly do your copywriting so you can concentrate on other business tasks.
What Are the Limitations of AI Copywriting Software?
AI writing copywriting software is not perfect. It’s still a machine and needs a human touch after it finishes creating the software.
Also, AI writing software creates new copy but cannot create original copy. It will take what it reads on the internet and turn it into newly worded content. This means that if you run it through a program like Copyscape, your copy will not get flagged for plagiarism, but it may get flagged for “duplicate content.” If you submit your work for publication, you may want to check if it is duplicate content of another site (aka the same content but worded slightly differently).
Also, since we are talking about ad copy that requires a personal touch and emotional connection, artificial intelligence may not be able to write copy that people can relate to. So be aware of that when you get your finished ad copy product. You may have to rephrase the content with a more human touch.
What Are Some of the AI Software That Can Help Write Ad Copy
There are many great AI software available today. A few have stood out from the rest, and many others are trying to find their way. Here is a list of some of the most common AI writing software tools you can use to help you write ad copy.
- Frase IO
Jasper.AI is an excellent AI writing tool that can help you with writing ads and many other types of content.
Jasper stands out from the competition with the best long-form content editor, has over 50 templates, writes in over 25 languages, and has the most extensive internet database to pull information from.
How To Use the AI Writing Software To Write Ad Copy
AI writing software will write ad copy for you based on the inputs you give it. Once the AI software receives the instructions you have given it, the AI writer will generate ad copy for you within the parameters you have set. It cannot create content out of thin air, and the more information you give it, the better it will write your ad copy.
First of all, most AI writing software will have templates specific to the type of ad you want to write. The software might have AI ad-copy-generating templates for
- Facebook ads
- Google ads
- Amazon product headlines (this is not really an ad, but is similar)
They will also have more general templates for helping you can use to help write your ads, such as
- AIDA framework
- Content improver/rewriter
- PAS framework
- A tone detector
Let’s run through an example of writing a Facebook ad headline with Jasper.ai.
Here’s what you are presented with when you click on Facebook Ad Headline in Jasper:
Now, all you have to do is fill in the details, and Jasper will come up with headlines for you to use.
I filled out the forms for Nike Air Max shoes. I then pressed “Generate AI Content” for three outputs (which you can change). I then pressed “Generate AI Content” again, so I now have six Facebook ad headlines to choose from.
You can use similar techniques on all AI writing software and with the other templates to get the ad copy you need.
There you have it: how to use AI writing software to write Ad copy.
AI writing software is great for writing ad copy or getting some good ideas for ads. Simply input as much information as you have into the system and then let the AI writer do the rest.
We hope you enjoyed this article about how to use AI writing software to write ad copy. If you want to know more about AI writers, check out our other articles: