The 7 Best CRMs for Real Estate for 2023

Looking for the best real estate CRM software? Here are the top 7.

Real estate professionals are always looking for something that can give them an edge over the intense competition in the real estate market.

Additionally, real estate agents rely almost entirely on their clients (or customers) for sales, commissions, and business. Real estate leads are equally vital. Leads turn into client relationships that hopefully end in selling a house.

Keeping clients happy is job number one for a realtor, which means keeping on top of all those clients and leads. Using a real estate CRM is the best way to keep track of all your clients and ensure all the relationships you spent time building stay intact.

Here Are Our Top Picks For the Best Real Estate CRMs for 2023

  1. LionDesk
  2. Wise Agent
  3. Follow Up Boss
  4. Realvolve
  5. Top Producer
  6. Elevate
  7. Market Leader

A Real Estate CRM Gives Real Estate Professionals More Time

Real estate professionals know the number one factor working against them is time.

There just aren’t enough hours in the day to book appointments, attend showings, negotiate with buyers and sellers, and close deals. Plus, you have to fit in sleeping, eating, family, and friends.

And the more successful you become in the real estate business, the more clients you will have.

So What’s The Answer For a Real Estate Business?

Using a real estate CRM is the best way to keep track of all your clients in your real estate business, preserve and build your relationships, and give you more time for the rest of your life.

A real estate CRM will also give you an edge over your competition. Technology now allows real estate agents to get a leg up on their competitors because they can streamline their days to fit in more clients and make more sales. A real estate CRM is one of the best software tools you can utilize to do that.

Whether you work in one of the top real estate companies in the world, have your own real estate business, or are working your way up, a real estate CRM will make your job and your life much easier.

What is a Real Estate CRM?

A real estate customer relationship management (CRM) system helps to keep track of important customer information, manage tasks related to customers, automate various processes, and much more. The top real estate agents understand the importance of a good CRM system and use its technology to get ahead of their competition and ahead in life.

What Should a Real Estate CRM Have?

Real estate customer relationship management systems should all have some basic functions.

Good real estate CRM software should include:

  • Client management tools
  • Property listings
  • Marketing automation tools
  • Transaction management tools
  • The ability to nurture leads
  • Have a simple and efficient user interface
  • Follow-up tools

There are many CRMs out there that have those characteristics. However, each of the seven we are reviewing also has unique aspects that set them apart from each other.

To help narrow down your choices, we’ve compiled a list of the seven top CRMs for real estate agents and given you an overview of each CRM, its top features, and how much it costs. So read on to find the perfect CRM for your real estate business!

The List: Here Are the 7 Best Real Estate CRMs for 2023


Below is the list of the top CRM software for real estate professionals. These CRM tools are guaranteed to enhance customer relationships and improve the sales process of any real estate professional.

Let’s dive into the list.


LionDesk is one of the top real estate CRMs available.
LionDesk is one of the top real estate CRMs available.

LionDesk is a cloud-based real estate CRM that provides real value from the first day you use it. It has excellent mass-communication tools and an integrated dialer for click-to-call convenience. Plus, they consistently roll out updated features.

LionDesk real estate CRM also has an AI-driven text responder called Gabby that automatically follows up with your leads. Gabby is known to be quite genuine and natural-sounding for AI software and is LionDesk’s most popular feature.

LionDesk’s top features include:

  • AI-powered lead assistant
  • Bulk texting
  • Mixed automation
  • Customizable interface and lead profiles
  • Graduated texting options
  • Free 30-day trial


LionDesk starts at $21 per month.

Wise Agent

Wise Agent is another top real estate CRM.
Wise Agent is another top real estate CRM.

Wise Agent is another cloud-based real estate CRM known for its excellent customer support. It’s designed to save you time and help you close more deals.

With Wise Agent, real estate agents will get everything they need to keep track of their clients and optimize their real estate business. Lead generation tools, landing pages, task management, managing contacts, email marketing campaigns and more are all included in this CRM software that is excellent for real estate teams and individuals.

Wise Agent’s top features include:

  • A/B testing
  • Automatic email responders
  • SMS texting
  • Seamless transaction management
  • Smart marketing automation
  • Centralized client information


Wise Agent starts at $24.92 per month.

Follow Up Boss

Follow Up Boss is an excellent real estate CRM,
Follow Up Boss is an excellent real estate CRM,

Follow Up Boss is a real estate CRM that helps you stay organized, track your leads and inbound and outbound calls from your contacts, and quickly review your pending and active client lists. Real estate professionals will love to Follow Up Boss’ powerful email and text messaging tools to help you stay in touch with your clients.

Follow Up Boss is a great choice for real estate agents who are looking for a CRM specifically designed for their business. It includes all of the features you need to manage your leads, contacts, and transactions.

Follow Up Boss’ top features include:

  • Unlimited leads and contacts
  • Automatic follow-up
  • Calendar and contact management software
  • Client/property managing
  • Drip and batch emailing
  • Email marketing and lead management software


Follow Up Boss starts at $69 per month.


RealVolve is a good CRM for real estate agents.
RealVolve is a good CRM for real estate agents.

Realvolve is a cloud-based real estate CRM that helps you manage your contacts, properties, and transactions all in one place. It’s designed to help realtors stay on top of their client relationships and streamline their processes.

Realvolve includes many of the same features as LionDesk and Wise Agent, but also has features such as synchronizing with Google Apps and easy search and categorization. Realvolve real estate CRM also easily connects with Twitter, email, SMS, Evernote, and Zapier, so all your communications flow to and from one convenient place.

Realvolve’s top features include:

  • Workflows
  • Customized dashboards
  • Library of templates for workflows and campaigns
  • Extensive personal and professional contact management
  • Clean property and transaction user interface
  • Email marketing
  • Robust calendar and tasks management
  • A mobile app


Realvolve starts at $74 per month.

Top Producer

TopProducer is an excellent real estate CRM.
TopProducer is an excellent real estate CRM.

Top Producer is a great real estate CRM that has been around since CRM companies started. It helps you manage your leads, contacts, and transactions all in one place. It is one of the top real estate CRMs for lead nurturing.

Top Producer, like many other real estate CRMs, has an IDX feed, but they take it one step further. They connect directly with your MLS to access all its data, so instead of 20 data access points for property listings, you’ll have 300 for each one.

Top Producer’s top features include:

  • Expertly created processes, campaigns, and templates for real estate companies and agents
  • Smart lists and a follow-up coach
  • Transaction management
  • Email marketing
  • Your own database that can be transferred if you change real estate companies
  • Trusted by more than 30,000 agents and teams


Top Producer starts at $60 per month. Discounts for upfront annual payments.


Elevate real estate CRM is a good option for realtors.
Elevate real estate CRM is a good option for realtors.

Elevate is another great option for real estate agents. It has many of the features of a top real estate CRM software such as automatic social media posting and intuitive and powerful metrics. But Elevate also offers some unique features, like an integrated blog platform and IDX search.

Elevate prides itself in being one of the best real estate CRMs for social media. It uses key performance indicators (KPIs), task coaching, agent-protected databases, lead response routing and tracking, and more to give you maximum lead management control.

Elevate’s top features include:

  • High SEO IDX website
  • An integrated blog platform
  • Automated social, email, and text campaigns
  • Contact management
  • Transaction management
  • Email marketing
  • Premium support and training


Elevate starts at $110 per month.

Market Leader

Market Leader is an excellent real estate CRM.

Market Leader is another excellent real estate CRM. It includes all of the features you would expect, like lead management, contact management, and task management. But Market Leader also goes a step further with its robust email and text messaging tools, as well as its integrated blog platform and other useful real estate CRM tools.

Market Leader offers free in-depth real estate agent guides, scripts, templates, and more to fuel your business. They also provide a guaranteed number of leads every month.

Market Leader’s top features include:

  • A fully customizable, agent-branded IDX website
  • Intuitive dashboard
  • Lead capture and management all in one place
  • Access to Leads Direct
  • Contact management
  • Transaction management
  • Analytics on individual and team performance
  • Professionally designed print and email marketing services
  • Integrations with popular real estate apps
  • A mobile CRM app


Market Leader starts at $139 per month, plus $25 per lead (varies with the market).

Wrap Up

These are the seven best CRMs for real estate agents in 2022. Each CRM has its own unique features and pricing structure. But all of them offer a great way to manage your leads, contacts, and transactions.

The real estate industry is highly competitive, and real estate businesses use technology more often to gain an edge. If you don’t want to be left behind, you’ll need a great real estate CRM.

Picking the best CRM for your business can be a tough decision. But with this roundup of the seven best CRMs for real estate agents, you should be able to find the perfect CRM for your real estate business.

We hope this article has helped you narrow down your options and find the perfect CRM for your business. Thanks for reading!

Frequently Asked Questions

What CRM do top realtors use?

The best CRM for real estate agents is the one that best meets their specific needs. Some of the most popular CRMs used by top realtors are LionDesk, Wise Agent, Follow Up Boss, Realvolve, Top Producer, Elevate, and Market Leader.

What’s the best free all-in-one CRM for real estate?

There are a few free all-in-one real estate CRMs, but they tend to lack features or customer support. Therefore, we recommend using a top real estate CRM like LionDesk, Wise Agent, or Follow Up Boss. It might cost you some money, but as real estate says, “it takes money to make money.”

What’s the best CRM for new real estate agents?

The best CRM for new real estate agents is LionDesk. It’s affordable and has all of the features you need to get started, including lead capture, contact management, email marketing, and more. Thanks for reading!

Do real estate agents use CRM?

Yes, real estate agents use CRM (customer relationship management) software to manage their leads, contacts, and transactions. Real estate CRMs help agents stay organized and efficient and can even help them close more deals.

What is the best CRM software for realtors?

There is no one-size-fits-all answer to this question, as the best CRM for realtors depends on their specific needs. However, all of the articles reviewed in this article are top in the field.

How do I choose a CRM for real estate?

When choosing a real estate CRM, you’ll want to consider your budget, needs, and preferences. You’ll also want to read reviews of different CRMs to get an idea of which ones are the best fit for you.

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