The 35+ Best SEO Tools to help you rank higher for 2023
If you’re not using SEO tools, your website will not get visitors website.
Search engine optimization (SEO) is one of the most important aspects of any online business. Without proper SEO, you will not rank as high on Google’s search results or other search pages as possible, and you will miss out on a lot of potential traffic.
That’s why it’s essential to use the best SEO tools available.
If you have your own site, you’ll need both the best free SEO tools and paid ones to rank high on search engine pages.
We’re going to get into everything you need to know about what SEO tools do and the best ones to choose from to get your website ranked as high as possible.
What Does An SEO Tool Do?
SEO also involves finding a particular keyword, repairing broken links, maximizing search volume, optimizing page speed, properly utilizing internal links and meta tags, and knowing the keyword difficulty.
Google Search Console, Google Trends, Google Analytics, and Bing Webmaster Tools are great tools (and they’re free SEO tools!), but if you really want to step up your SEO game, you’ll need to use some of the SEO tools on this list.
Most SEO tools are paid SEO tools and are used by internet marketing ninjas. They can offer you a marketing checklist, rank tracking on all your web pages, and tell you your page speed, tips for organic search, related keywords, SEO metrics, and tons of free tools.
In this roundup blog post, we will be reviewing the 35 best SEO tools for 2022. These tools are essential for any business that wants to improve its online presence and get more traffic to its website.
The List: The 35 Best SEO Tools for 2022
Many tools are available now to help your website or copy rank higher on search engine results pages (SERPs). Here is a list of some of the top search engine optimization tools you can use to rank your website pages and attract more visitors.
Ahrefs
If you want the best SEO optimization to create your own SEO strategy that will get you to the top of Google search pages faster, then you need this SEO tool from Ahrefs.
This powerful all-in-one SEO tool can be used for keyword research, link building, site audits, and more. Ahrefs is one of the best keyword research tools on the market. It will definitely help your site rank higher in search results with its keyword ideas, keyword tool, keyword research tool, rank tracking, and superior keyword suggestions.
It will show you backlinks, page rankings, specific keywords, keyword difficulty, organic search ranking, suggestions, external links, internal links, search traffic, and more. There is the best SEO tool you can get. Internet marketing ninjas and SEO professionals use this tool to increase their search rankings because they have all the correct keywords when their sites get crawled by search engine bots.
It offers a free trial and starts at $99 per month.
Sitechecker
This easy-to-use website checker helps you improve your website’s SEO. It offers keyword ideas that will improve your SEO efforts. The free tool option is good to get you started, but you should upgrade to get all the features.
As mentioned, it offers a free plan with limited features, starting at $23 monthly for the Basic plan.
Advanced Web Ranking
This SEO tool provides detailed data and reports on your website’s SEO performance. This keyword research tool can show you search volume, broken links, and other SEO metrics. It can give you ideas for a better SEO strategy, any broken links to fix, and keyword ideas.
This is one of the best keyword research tools available. It starts at $49 per month for the Standard plan. They also have a slew of free tools.
SEMRush
SEMRush is another comprehensive SEO keyword tool that can be used for keyword research, competitor analysis, site audits, and more. If you want to understand your competitors better, this is one of the best SEO tools to use. You can check if there is duplicate content, broken links, the status of your web pages, and more. It also has a related keyword tool, search console, webmaster tools, and meta descriptions tool, and it will help increase your site speed.
SEMRush is one of the best SEO tools you can buy. It starts at $119 per month.
SE Ranking
SE Ranking is an SEO keyword tool that helps you track your website’s SEO progress and provides detailed reports.
SE Ranking is one of the best SEO tools there is and is worth its price. The site’s features include competitor analysis, an on-page SEO checker, webmaster tools, meta tags analyzer, and keyword research.
It starts at $31.20 per month for the starter plan.
SEOptimizer
This powerful DIY SEO tool can help you optimize your website for better search engine rankings. This is one of the best SEO tools on the market. It can show you which particular keywords to use and the best search terms and provides a technical SEO analysis for your site.
It offers a free trial and starts at $19 per month for the DIY SEO plan.
LinkMiner
This tool (also known as Mangools) helps you find and audit backlinks to your website. LinkMiner helps identify Do-follow or No-follow backlinks with advanced filters. This will help you maintain fast site speed.
It starts at $29.90 per month for the Mangools Basic plan. They have a 10-day free trial.
Similarweb
This is a tool that allows you to research your competitors and see how they are performing online. You can see keyword rankings to get a competitive analysis of other sites.
It has a free plan with limited features and starts at $199 monthly for the Digital Marketing Intelligence plan. They also offer a free trial tool which makes this the best free SEO tool around.
Pitchbox
This SEO tool helps you find and connect with influencers who can promote your content. Its top features include content marketing, influencer relations, and link building.
Pitchbox has four pricing options that range from $195 to $1500.
Long Tail Pro
This SEO tool helps you find long-tail keywords you can rank for in search engines. It is a powerful keyword research tool for exploring less competitive keywords. If you can find less competitive keywords, you will rank higher on a Google search.
It has a free trial and starts at $37 per month for the Pro plan.
SEObility
This SEO tool helps you check your website’s SEO health and provides detailed reports. This is a fantastic technical SEO site. Its top features include a site audit, keyword research, and backlink analysis.
SEObility is one of the best SEO tools out there.
It has a free trial and starts at $49 per month for the Professional plan.
GrowthBar
This is one of the better SEO tools that allows you to track your website’s SEO progress and provides detailed reports.
GrowthBar enables you to sell millions of keyword results, Google Ads data, and competitors’ backlinks.
It starts at $29 per month for the Standard plan. You can try any plan free for five days.
SerpStat
This powerful all-in-one SEO tool can be used for keyword research, competitor analysis, site audits, and more. SerpStat is one of the best SEO tools you can buy. Its top features include competitor analysis, an on-page SEO checker, site audit, and keyword research.
It starts at $69 (now $55) per month for the Lite plan.
SEOquake
This SEO tool allows you to check your website’s SEO health and provides detailed reports. Its top features include a Site Audit, Competitor Analysis, and Rank Tracking.
SEOquake is a free tool to use.
FatRank
This is a website that offers tons of free SEO information. They cover everything from mindset and SEO tools, to reviews and leads.
This website is a free tool to use.
Siteliner
This is one of the better SEO tools to help you find and fix broken links on your website. Its top features include an XML sitemap generator and a broken link checker. It’s also free to use to check out your website.
It has a free plan with limited features, and then you can sign up for the Premium plan.
Screaming Frog SEO Finder
This is an SEO tool that allows you to find and audit backlinks to your website. Its top features include competitor analysis, an on-page SEO checker, site audit, keyword research, and more.
They have a great free version that has tons of features, then their paid version is $209 yearly.
Seed Keywords
This SEO tool allows you to research keywords for your website or copy. You can find valuable keywords with this tool. Simply create a search scenario and ask your contacts to type in the keywords they would use to solve it. Its top features include competitor keyword research, search term suggestions, and SERP analysis.
This is a free SEO tool you can use to help find keywords for your website pages.
BrightEdge
This enterprise-level SEO platform helps you track your website’s progress and provides detailed reports. It’s the industry’s first and only SEO solution to give marketers real-time research, recommendations, and rankings–everything an SEO needs, all in a unified platform. Its top features include SERP analysis, keyword research, and a backlink checker.
Contact for pricing.
SurferSEO
This SEO tool allows you to research your competitors and see how they perform online. Its top features include SERP analysis, keyword research, and a backlink checker. You can see keyword rankings to get a competitive analysis. When integrated with Jasper.AI, these two software form a formidable SEO tool that quickly writes SEO content for your website.
It has a completely free plan and starts at $49 per month for the Basic plan.
Siteimprove
This SEO tool helps you find and fix errors on your website. It also provides detailed reports. Its top features include SERP analysis, keyword research, and a backlink checker.
Siteimprove offers pricing that is based on what your business needs. They quote each person or business a unique priced depending what services you need.
Conductor
This enterprise-level SEO platform helps you track your website’s progress and provides detailed reports. It’s an organic marketing platform built for enterprise SEO, Content, and Web teams. Its top features include content optimization and site auditing.
Contact for pricing. They also have some free SEO tools to use.
Moz
This is an all-in-one SEO platform that can be used for keyword research, link building, competitor analysis, and more. Its top features include the MozBar (a toolbar that allows you to see how well your website is doing in search results), MozRank (a metric that measures the link popularity of your website), and MozTrust (a metric that measures the trustworthiness of your website).
It has free SEO tools, offers a free trial for its plans which start at $14 per month for the Moz Local plan.
Ubersuggest
This free SEO tool from SEO guru Neil Patel allows you to find long-tail keywords that you can rank for in search engines. Ubersuggest lets you research keywords for your website or copy. Its top features include competitor analysis and keyword research.
The top features of the paid SEO tools plans include rank tracking, site audit, keyword research tool, competitive analysis, and backlinks tools, plus SEO training and support.
The Individual Plan is $29 per month, or you can get a lifetime membership for $290 (this deal may not last forever). They also have a money-back guarantee.
SpyFu
This is a tool that allows you to research your competitors and see how they are performing online. Its top features include an SEO marketing suite, PPC analyzer, detailed historic data, competitive analysis, backlink outreach, unlimited keyword & domain projects, and custom reporting.
It has a free plan with limited features, starting at $39 per month for the Basic plan.
WooRank
This SEO tool allows you to track your website’s SEO progress and provides detailed reports. Its top features include website reviews, competitor analysis, and keyword research.
It has a free trial for both the Pro and Premium plans, starting at $79.99 monthly for the Pro plan.
Jasper
Jasper is one of the best SEO tools you can buy. Jasper is a simple yet effective tool that can help you improve your website’s SEO. Its top features include AI writing tools to help you write everything from keyword-optimized blogs, social media posts, AIDA marketing checklists and copy, and other content marketing copy. You can get ideas and turn them into copy that gets clicks and sells in seconds.
With its AI writing tool, Jasper can integrate with tools like SurferSEO to help you write SEO-friendly blogs and other content. Check out our full review of Jasper AI here.
The price of Jasper is $29 per month for the Basic plan, or you can get full access to the power of Jasper AI with Boss Mode, starting at $59 monthly.
RankIQ
This SEO tool allows you to track your website’s search engine rankings over time. Its top features include keyword tracking, competitor analysis, and rank history. You can get your website and its pages ranking higher in no time when you sign up for RankIQ. It does keyword research for you and can help you get an SEO title in seconds.
It starts at $49 per month on sale from $99.
Yoast
This is a plugin that helps you optimize your website for search engines. Its top features include keyword optimization, sitemaps, and social media integration. You can get Yoast for WordPress or Shopify, or it can integrate into other programs as well.
The WordPress plugin starts at $99 per year.
Frase.io
This tool allows you to create content briefs, optimize your website’s content, and track your progress. Its top features include content optimization, keyword research, and competitor analysis. It helps you research, write, and optimize high-quality SEO content in minutes instead of hours.
It has a free trial and starts at $14.99 per month for the Professional plan.
INK For All
This tool helps you find and fix errors on your website. Its top features include site audits, competitor analysis, and keyword research. It offers keyword suggestions, has a search console, and can even help find duplicate content.
It offers a free trial and starts at $59 per month for the Starter plan. They also have a free plan with many features to see if you like it.
Agency Analytics
This enterprise-level SEO platform helps you track your website’s progress and provides detailed reports. Its top features include website audits, competitor analysis, and keyword research.
It starts at $49 per month for the Starter plan.
What are SEO tools?
SEO tools are optimization tools that help websites increase visibility on Google or other search engines. SEO tools are generally used as part of search engine management for a business website that requires assistance with SEO and other technical SEO needs. This application is typically offered for free on an online basis and is free of charge. Google’s algorithm constantly changes, so a good SEO tool should be included in a good arsenal.
Content and links in the game of SEO
It’s content that makes SEO work. If you do not have good content, your website may not get the most traffic. You have to create a web page relevant to the type of search. If no one wants your services, then your site won’t rank. These are ways that keywords are useful. You need to learn how people want to use keywords. You need quality backlinks as an added bonus. A backlink is an URL of another site that relates to your website. Google tries to find backlink information that can be used to evaluate your site’s content.
Free SEO Tools
Google Search Console
This free tool lets you track your website’s performance in Google search results. Google Search Console is a must for any website. As part of one of the biggest search engines in Google, this is a powerful keyword tool. Other free SEO tools on the Google Search Console include Google Analytics, Google Trends, Google Keyword Planner, and Google AdWords.
Google Analytics
Google Analytics is one of the best tools in digital marketing for digital advertising worldwide and is practically essential for any digital marketer. This website also gives useful statistics about visitor traffic sources and location demographics.
Google Analytics (along with Google Search Console – another free SEO tool) is one of the best free SEO tools that provides marketers with detailed data that helps them understand what is working or not. It’s a very useful tool for digital marketers to track their search ranking, get keyword suggestions, making an SEO strategy, finding a particular keyword, seeing broken links, creating the right web pages, checking your search volume, and finding related keywords.
Bing Webmaster Tools
Bing Webmaster tools are the Microsoft equivalent of Google Search Console, Google Trends, and Google Analytics. These are fantastic free SEO tools to have (they are probably the best free SEO tools there are), and businesses should start with these.
Wrap Up
As you can see, many different SEO tools are available, each with its own features and price point.
When choosing an SEO tool, it’s important to consider your needs and budget. Free SEO tools or low-cost tools may be all you need if you’re starting out. However, an enterprise-level platform may be better if you have a larger budget and more complex needs.
Do you have any favorite SEO tools? Let us know in the comments below!
