The Top 7 Cold Emailing Software Tools: An Overview of Features and Prices (2023)

Email marketing is one of the most cost-effective ways to get more clients and make more money.

If you have products or services to sell, you need to utilize email in your content marketing plan.

The simplest way to email tons of people or email your customers to upsell them is with email software.

There are a lot of great options out there, and each has its own unique features.

This blog post will overview seven of the best cold emailing software tools available.

We’ll discuss SmartReach, Snov,, QuickMail, Reply, Outreach and UpLead. We’ll talk about the top features of each tool and how their pricing structures work.

We’ll also dive into what cold emailing is, the best features to look for in cold emailing software, how cold emails can be personalized, and the main benefit of using cold email software.

Let’s get into it.

What Is Cold Emailing?

Cold emailing is a technique where you send an email to someone without first contacting them or obtaining permission from them. These emails are sent to gain some benefits, such as generating leads. Cold emailing is one of the most effective ways to generate leads because it allows you to reach many people quickly and easily.

What Are the Best Features to Look For in Cold Email Software?

Here are the top three features you should look for when shopping for cold emailing software.

Scheduling Campaigns and Automatically Following Up

One of the best features of cold emailing software is scheduling campaigns and automatically following up. This ensures that your emails are sent at the right time and that you maximize your chances of getting a response.

Additionally, many of these tools have deliverability features that help ensure your emails land in the primary inbox. This increases the likelihood that your email will be read and responded to.

Quality Deliverability Features

Quality deliverability features are some of the most important in cold emailing software. By ensuring that your emails are delivered to the inbox and not spam folders, you can improve your response rate and increase your chances of getting the desired results.

Some of the best deliverability features to look for include spam filters, sender reputation monitoring, and email authentication. These features help keep your emails out of spam folders and adequately deliver them to recipients.

Additionally, many cold email outreach tools offer deliverability consulting services. This means that you can receive help from experts who can optimize your delivery settings and help you maintain a healthy sender score.

When choosing a cold emailing tool, consider its deliverability features. These features can make a big difference in the success of your campaigns.

Easy and Robust Personalization

When you personalize your cold emails, you show your prospect that you took the time to understand their goals and motivations. This easy and robust personalization is one of the best features of cold emailing software, and it can help you stand out from the competition.

Personalization helps build a better relationship with your prospect and can increase your response rate. When you send a personalized email, your prospect is more likely to read it and may even be more likely to respond.

How Can You Personalize Cold Email with Cold Email Software?

Personalizing your cold email with cold email software increases your chances of landing in the recipient’s primary inbox. This is because you are taking the time to include their first and last names and other company details. Personalized emails have been shown to have a much higher response rate than those that are not personalized.

Cold email software should contain mail merge features that include the recipient’s first and last name, company name, and other personal details. As mentioned above, emails with personal information have a much higher open rate.

What Is the Main Benefit of Cold Email Software?

The main benefit of cold email software is that it automates the outreach process. This means you can send personalized emails at scale without worrying about the delivery rate or missing follow-ups. Additionally, high-volume campaigns can be run without any issues.

What Are the Best Cold Email Software Tools?

Here are the seven best cold email software tools you can use to get more leads for your business.



SmartReach is a feature-rich solution for advanced cold emailing. Emails sent through SmartReach have a better chance of getting a response due to the hyper-personalization and advanced scheduling features.

SmartReach is one of the top email marketing platforms.
SmartReach is one of the top email marketing platforms.

SmartReach also supports all popular email clients and extensively focuses on email deliverability. This makes it ideal for bigger teams and agencies. Some team-centric features include role-based permissions, team-level settings, and an agency dashboard to manage multiple clients.

Top Features

Here are some of the top features of SmartReach.

  • Custom sends time for emails: SmartReach allows you to choose the perfect time to send your email campaigns to reach your recipients at the right moment.
  • Personalized Emails: SmartReach helps you to create highly personalized emails using data from your customer database. This helps increase open and click-through rates, as recipients feel that the email is specifically addressed.
  • Supports Numerous Email Clients: SmartReach supports all major email clients, including Outlook, Gmail, and Yahoo! Mail. This ensures that your email campaigns will be displayed correctly on all devices and web browsers.
  • Easy-to-use Interface: SmartReach’s easy-to-use interface makes it easy for you to create and send email campaigns without programming or design skills.
  • If-this-then-that, like Workflow Automation: SmartReach offers “if-this-then-that” style workflow automation, which allows you to create powerful automated marketing campaigns. This can help you to save time and improve your marketing results.
  • Account-based Sales: SmartReach enables you to track the progress of your sales leads through your sales pipeline and provides tools to help you close more deals.
  • Dedicated Plan for Agencies: SmartReach offers a dedicated plan for agencies, which allows agencies to manage multiple client accounts from a single interface. This makes it easy for agencies to manage their client’s email marketing campaigns effectively.


The SmartReach cold emailing software has two pricing plan options: the Standard plan and the Ultimate plan.

  • Standard Plan: $24 per month/user
  • Ultimate Plan: $59 per month/user


Snov is a powerful cold emailing software that helps you automate your email campaigns and save time. With the Snov extension for Google Chrome, you can find someone’s email address on a website. You can also set triggers that notify you when someone opens your email. is another cold email marketing platform. is another cold email marketing platform.

Another automated action you can set is a follow-up email if a user opens your email but does not reply. Finally, with the Domain Search Tool, you can find an email address attached to a particular domain name.

Top Features is a powerful cold emailing software that offers many features to make your email marketing campaigns more successful. Some of the top features of include:

  • Easy-to-use Interface: The interface is easy to use, making it easy for you to create and send emails.
  • Drip Campaigns: With, you can easily create drip campaigns, which will help you keep in touch with your customers and prospects over time.
  • Email Verifier: The email verifier in helps you validate all your email addresses, ensuring that your email campaigns reach only valid recipients.
  • Email Tracking: The email tracking feature in allows you to track the success of your campaigns, so you can see which ones are most effective.
  • Integrations: integrates with various platforms, making connecting with your existing systems easy.


Snov has four pricing plans to suit your specific needs.

  • Small Plan: $29 month/user
  • Medium Plan: $49 month/user
  • Large Plan: $79 month/user
  • Extra-Large Plan: $139 month/user

Overview is a web-based email research and verification tool that helps businesses collect and verify professional email addresses.’s cold email campaign feature of is probably not its strongest suit as it was only recently added to the platform.

Hunter is an excellent email marketing solution.
Hunter is an excellent email marketing solution.

However, if you are looking for an all-in-one solution for your cold outreach efforts, is your best bet.

With, you can find emails of your target audience within seconds, verify them, and even discover hard-to-find contact data of your prospects so that you can genuinely personalize your campaigns and improve the results of your outreach campaigns. If you do not require sophisticated email automation features and are using Gmail, you can use their campaigns feature as an all-in-one solution.

Top Features

The top features of include

  • Accuracy: With its 90% accuracy rate, is a valuable tool for any cold email outreach campaign.
  • Ease of use: The software integrates easily with the user’s browser for added convenience.
  • Subscription-free team access: offers a team subscription plan free of additional costs.

This all-in-one solution makes the ideal choice for any business looking to improve its cold emailing efforts.

Price offers a free version of its cold email software, plus the following paid plans:

  • Starter: $49/Month
  • Growth: $99/Month
  • Pro: $199/Month
  • Enterprise: $399/Month
QuickMail is an outstanding email marketing platform.
QuickMail is an excellent email marketing platform.



QuickMail is an all-in-one cold email software that makes it easy to upload prospects, create outreach campaigns, follow up at custom intervals, and use personalization attributes. The best part is that you can automate the entire process. However, if your emails aren’t being delivered, nothing else matters.

QuickMail is an excellent choice for email marketing.
QuickMail is an excellent choice for email marketing.

QuickMail’s cold email software was built with deliverability in mind. The free Auto-Warmer plan and built-in deliverability tools (inbox rotation, variable sending delays, enable/disable tracking per email, etc.) will ensure your emails land in the primary inbox. As a result, you’ll land in more people’s inboxes, and more people will reply.

Top Features

QuickMail is a powerful cold email software that has many valuable features.

  • It helps you improve your deliverability at no extra cost.
  • It automatically imports prospects and sends emails and follow-ups on autopilot.
  • You can scale your campaigns with just a couple of clicks.
  • Easily integrate QuickMail with the rest of your tools.
  • QuickMail doesn’t harm your deliverability, so you can focus on getting results.


With QuickMail, you don’t pay per seat or email sent. You only pay for the number of inboxes from which you send emails. One inbox is included in the base price, and every additional inbox is at a discount.

They have a free AutoWarmer Plan, plus two others:

  • The Starter Plan, which is $59 per month
  • The Pro Plan is $79 per month



Reply is a cold email software that helps you with your sales outreach. It has a dashboard where you can set up an email campaign with follow-ups and then do split tests to improve your conversion rate.

Reply can help you send cold emails effortlessly.
Reply can help you send cold emails effortlessly.

The reporting system shows you all the data and indicators for your email campaigns, including delivery, open rates, link clicks, bounced emails, and more. You can filter certain users from your queue of automated emails depending on their actions.

Additionally, it lets you set up personalized email campaigns.

Top Features

Reply is a feature-rich cold email software that offers many integrations, easy setup and user-friendliness, powerful automation features, and the ability to set a campaign and forget about it.

Additionally, Reply offers a collaboration tool for email marketing teams that allows team members to work together more effectively.


Reply has three pricing options for purchasing based on how many people you contact:

  • Contact 1,000 people per month: $55
  • Contact 3,000 people per month: $70
  • Contact 30,000 people per month: $90



Outreach is a comprehensive cold email software that provides sales representatives with a wide range of features. It allows you to make calls and send emails to other regions and countries and offers additional information about your prospects, making it easier to send personalized messages. However, it is also one of the most expensive options on the market.

Outreach is a good email sales outreach platform.
Outreach is a good email sales outreach platform.

Top Features

Outreach is a powerful cold email software that

  • It can help you personalize your messages and increase your response rate.
  • It has many different integrations, meaning you can connect it to your CRM records or LinkedIn contacts to get insights into their interests and activities.
  • Create custom sequences timed based on prospect actions.
  • The analytics dashboard also provides detailed information on team performance to spot high and low performers.
  • Chat support is excellent – they are always happy to help and answer any questions you have.

Price doesn’t advertise its prices. You can contact them for a quote for the number of features that best suit your needs.



UpLead is a cold email outreach tool and sales intelligence platform that allows users to find and connect with highly qualified leads quickly and easily. The platform offers a robust database of over 54 million B2B contacts, which users can browse to find potential leads.

UpLead has tons of B2B business emailing features.
UpLead has tons of B2B business emailing features.

UpLead also allows users to verify contact information in real-time, which helps to ensure that leads are not contacted with old or inaccurate data.

Top Features

UpLead is an all-in-one cold email software tool that has many features, including

  • Lighting-fast
  • Very easy-to-use cold emailing software
  • It boasts a 95% data accuracy guarantee
  • Bulk searching capabilities
  • Has intuitive and vibrant customer profiles
  • Email verification.

This makes UpLead an excellent cold email tool choice for businesses of all sizes that are looking to improve their cold email campaigns.


UpLead has a free trial version that gives you five credits to use, plus the paid plans available:

  • Essentials: $99/month (170 credits) 
  • Plus: $199/month (400 credits)
  • Professional: $399/month (1000 credits)

Wrap Up

Using one of the above best cold emailing software tools is necessary for any business that wants to scale its outreach and increase sales. The seven best cold email software tools highlighted in this blog post offer a wide range of features at different price points, making them accessible to businesses of all sizes.

Reply is an excellent choice for businesses that want an all-in-one cold emailing solution that is feature-rich and easy to use. Outreach is perfect for companies that need comprehensive cold emailing software with a wide range of features. At the same time, UpLead is ideal for businesses that want an affordable option with a robust database of leads.

Picking the best cold email software tool depends on your specific needs and budget. However, the cold email tools mentioned in this blog post are excellent choices to assist your sales teams and will dramatically help you scale your outreach and increase sales. cold emailing software tool today to take your business to the next level.

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