7 Email List-Building Tools to Help Grow Your Business for 2023

If you want to get ahold of some of your website visitors to resell to them, get an email list-building tool from the list here.

As a business owner, you know that email is one of the most effective channels for marketing your products or services.

But how can you grow your email list quickly and easily?

With email list-building software and tools.

They allow you to quickly collect email addresses and contact details from potential customers and website visitors.

From there, you’re well on your way to establishing a thriving eCommerce business where you can learn to make some money and use SEO tools to really take your business to the top.

Check out our list of the top 7 email list-building tools for 2022!

These tools will help you quickly and easily grow your email list, and they offer a variety of features to suit your needs.

But first, let’s make sure that you know everything there is to know about email marketing and email list building.

What Is Email Marketing?

Email marketing is a process whereby businesses send out email communications to their customers or clients. It can be used for various purposes, such as promoting sales and events, delivering news and updates, or simply staying in touch with your audience.

Regardless of the purpose, email marketing is an essential tool for businesses of all sizes. It helps build relationships with your customers or clients, keeps them informed about your products or services, and drives sales and revenue.

In short, email marketing is crucial for businesses because it helps you to connect with your audience, promote your products or services, and boost your bottom line.

Email marketing should be a significant aspect of your overall content marketing strategy, including using online marketing tools.

What is Email List Building?

Email list building is a crucial process for businesses, as it allows you to collect the email addresses of visitors who are genuinely interested in your brand. This helps you create a valuable repository of emails that can be leveraged to strengthen communication with prospects and take them down the sales funnel.

Winning customers requires patience, but it also needs a powerful strategy. List building allows you to target the right people with personalized campaigns, thus improving conversions and sales in the long run. By building a list of interested consumers, you can ensure that your marketing efforts are always focused on the right audience, making list-building an essential part of any successful business.

Why Should Your Business Have an Email List and Use an Email List Building Tool?

One of the most important aspects of any business is list building. This involves collecting the names and email addresses of potential customers who may be interested in what you have to offer. You create a pool of people you can repeatedly market by building a list. You can also keep them updated about new products, services, or special offers.

Several ways to build a list include offering a free product or service in return for someone’s contact information, running a contest, or simply asking people to sign up on your website. Whatever method you choose, ensure you provide something of value in exchange for those email addresses.

Once you have a list, you must keep it updated and use it regularly. Sending out regular emails helps to keep your business top of mind for potential customers, and it also helps to build relationships with them. The more they hear from you, the more likely they will do business with you when the time comes.

The Top 7 Email List-Building Software to Help Grow Your Business

If you’re not yet doing email marketing, now is the time to start! It’s a great way to connect with potential customers and keep them informed about what’s happening with your business.

How To Best Capture Emails

To collect emails correctly, you need to meet these three criteria:

  1. Use an excellent email capture tool.
  2. Make it simple to sign up.
  3. Offer your reader something of value in exchange for their email address.

Here are the best tactics that email list-building software will use to get your business a massive email list.

  • Exit intent popups
  • Surveys
  • Sticky bars
  • Landing pages and whitepaper downloads
  • Inline opt-in forms
  • Interactive quizzes

Now, let’s look at the email list-building tools you can use to help get your business a whole bunch of email contacts to grow your business as large as possible.



Mailchimp is a comprehensive email marketing platform that helps you build your email list with unlimited free sign-up forms. Their email list-building feature makes it easy to grow your list by automatically adding new subscribers to your list when they sign up on your website.

Mailchimp is one of the most popular email list-building platforms.
Mailchimp is one of the most popular email list-building platforms.

You can also use their powerful segmenting and targeting features to create targeted lists of subscribers based on their interests and behaviour.

Mailchimp offers a wide range of pre-built templates and design tools to help you create beautiful email campaigns that will engage and convert your subscribers.

Top Features:

Mailchimp offers many features to help users build their email lists and boost conversions. Some of the top features include:

  • Personalized landing pages, popups, and embedded sign-up forms that match the brand theme
  • Powerful segmentation that categorizes users into relevant campaigns based on their behaviour
  • Wide range of integrations with eCommerce platforms such as WooCommerce
  • 24/7 support from Mailchimp’s expert team
  • Free version available


  • Free version available with basic features
  • Their pricing is tailored to the size of your mailing list
  • The premium version starts at $299 monthly for 150,000 emails
  • They have two other plans, Standard ($17 monthly) and Essentials ($11 monthly)



Yieldify‘s email list-building tool is a highly-rated feature that will help you build your email and SMS lists. It allows you to add a lead capture form to your website to collect your visitors’ contact information. You can then use this information to send them personalized messages, encouraging them to return to your site and purchase.

Yieldify is another great email list-building platform.
Yieldify is another great email list-building platform.

Top Features:

Yieldify has a host of email list-building options to help you get the most emails as efficiently as possible.

  • The Yieldify email list-building tool allows you to create custom forms that match your brand guidelines. This ensures a cohesive look between your website and your lead capture forms.
  • The tool also allows you to segment your audience into different groups, which can help target specific customer segments.
  • It offers A/B testing, so you can test different versions of your lead capture forms to see which one performs best.
  • The Yieldify email list-building tool also integrates with all major email service providers and SMS providers, making it easy to save your leads in your database.
  • Easy-to-use, drag-and-drop builder and drag-and-drop editor software mean no developer needs to set up or run it.


Yieldify does not advertise its prices, but you can contact the sales team, and they will build you a package that suits your business needs.



Picreel is one of the top list-building tools on the market today. Its exit intent technology, ease of use, and stellar features are noted. With Picreel, you can target visitors with delightful popups and treat them with unique offers in exchange for their contact details.

Picreel can help you get more leads with email marketing tools,
Picreel can help you get more leads with email marketing tools,

There are over 100 templates that assist you in creating eye-catching popups, such as newsletter popups, exit surveys, lead capture forms, and many more. You can also set up A/B tests or leverage built-in reports to analyze your popups to the core and boost your outreach campaigns.

Top Features:

Picreel is a powerful popup builder that helps you create and A/B test beautiful popups to increase your email list. Some of its top features include:

  • Easy-to-use popup builder: The Picreel builder is straightforward to use, even for people with no design experience. You can create beautiful popups in minutes using the pre-designed templates and built-in reporting and analytics.
  • Advanced trigger and targeting options: Picreel offers a wide range of trigger and targeting options, including time on page, scroll depth, user location, and more. This allows you to create highly targeted popups that convert better.
  • Smart A/B testing: Picreel’s A/B testing tool makes it easy to test different variations of your popup to see which converts best.
  • Integrates with over 700 email marketing, CRM, CMS, analytics, and collaboration tools: Picreel integrates with over 700 different devices, making it easy to add your subscribers to your email list or other marketing programs.


  • Starter – $14/ month, Total: $168/Year – Up to 3,000 monthly visitors (30,000 pageviews)
  • Basic – $52/ month, Total: $624/Year – Up to 10,000 monthly visitors (100,000 pageviews)
  • Plus – $112/ month. Total: $1344/Year – Up to 50,000 monthly visitors (500,000 pageviews)
  • Pro – $299/ month, Total: $3588/Year – Up to 300,000 monthly visitors (3,000,000 pageviews)
  • Enterprise – Custom pricing. Contact Picreel for more information.



Sleeknote is an email list-building tool that offers a variety of popups for all your needs. Whether you need to give away something, offer a welcome discount, or provide free resources, the tool can help you create beautiful popups.

Sleeknote helps get more leads with email list-building tools.
Sleeknote helps get more leads with email list-building tools.

Sleeknote is SEO-friendly and mobile-responsive, so your popups will look great on any device. The tool offers stunning templates and a drag-and-drop editor with multiple customization options.

Top Features:

Sleeknote offers a wide range of features to help you build your email list, including:

  • 120+ customizable popup templates can be customized to match your brand and website.
  • Integrations with CRM, CMS, and email marketing tools, so you can easily add opt-in forms to your website.
  • A/B split testing so you can test different popup designs to find the one that works best for you.
  • Mobile-friendly popups that will display correctly on any device.
  • In-depth campaign analytics so you can track how well your popups are performing.


  • Lite: €49 /mo. (billed annually) – 25,000 visitors / mo., Equals around 75,000 pageviews
  • Basic: €59 /mo. (billed annually) – 50,000 visitors / mo., Equals around 150,000 pageviews
  • Plus: €114 /mo. (billed annually) – 125,000 visitors / mo., Equals around 375,000 pageviews
  • Pro: €225 /mo. (billed annually) – 300,000 visitors / mo., Equals around 900,000 pageviews
  • Premium: €369 /mo. (billed annually) – 500,000 visitors / mo., Equals around 1,500,000 pageviews



OptinMonster is a powerful lead generation, conversion rate optimization, and list-building tool that can help companies grow their email and SMS lists. OptinMonster is one of the most versatile tools, with many popup types available, including a landing page builder. It’s also been able to keep up with the times, unlike many of its competitors. While it only focuses on newsletter popups, it does them well.

OptinMonster is one of the more popular email list-building tools.
OptinMonster is one of the more popular email list-building tools.

Top Features:

OptinMonster is one of the most popular email list-building tools on the market. It offers various features to help users increase their email and SMS lists. Some of the top features include:

  • 400+ opt-in form templates to choose from: Allows users with or without coding experience to create sign-up forms.
  • Drag and drop builder: This makes it easy for anyone to create custom sign-up forms.
  • OptinMonster University: This offers online courses, webinars, and cheat sheets to help users grow their email lists.
  • Variety of strategies: OptinMonster offers a variety of strategies, such as geolocation targeting and gamified wheels, to help customers increase their email and SMS lists.


Basic: $9 monthly

  • Use on 1 Site
  • 2,500 Pageviews
  • Unlimited Campaigns
  • Unlimited Subscribers
  • No Subscriber Fees

Plus: $19 monthly, Everything in Basic, and:

  • Use on 2 Sites
  • 10,000 Pageviews
  • Unlimited Campaigns
  • Unlimited Subscribers
  • No Subscriber Fees

Pro: $29 monthly, Everything in Plus, and:

  • Use on 3 Sites
  • 25,000 Pageviews
  • Unlimited Campaigns
  • Unlimited Subscribers
  • No Subscriber Fees

Growth: $49 monthly, Everything in Pro, and:

  • Use on 5 Sites
  • 100,000 Pageviews
  • Unlimited Campaigns
  • Unlimited Subscribers
  • No Subscriber Fees



Outgrow is a content creation tool that allows you to make contests, surveys, giveaways, and quizzes. Outgrow is an excellent bet if you want an interactive content creation tool to grow your email list. It is a simple, no-code software that allows you to create contests, forms, assessments and polls for lead generation.

Outgrow can help you increase clients with email marketing and list-building tools.
Outgrow can help you increase clients with email marketing and list-building tools.

This process gets even easier with the pre-designed templates that Outgrow offers. The tool integrates with popular platforms like Mailchimp and HubSpot, accelerating your sales and marketing initiatives.

Top Features:

Outgrow is an email list-building tool that enables businesses to create and manage their email lists quickly and intuitively. Some of the top features of Outgrow include:

  • Intuitive and easy-to-navigate platform: The Outgrow platform is straightforward, with a user-friendly interface that makes it easy to create and manage email lists.
  • Comprehensive data and analytics: Outgrow provides users with in-depth data and analytics about their campaign performance, including insights into how well each campaign performs.
  • 100+ pre-optimized templates: Outgrow offers a library of over 100 pre-optimized templates that make it easy to create beautiful and professional email newsletters.
  • No-code platform: Outgrow does not require any coding skills or knowledge, making it easy for anyone to create and manage email lists using the tool.


  • Freelancer Limited: $22/month billed monthly, $14/month billed annually.
  • Freelancer: $45/month billed monthly, $25/month billed annually.
  • Essentials: $115/month billed monthly, $95/month billed annually.
  • Business: $720/month billed monthly, $600/month billed annually.

Thrive Leads


Thrive Leads is a powerful email list-building tool that helps you grow your subscriber list and convert more leads. It integrates with WordPress and WooCommerce, making adding lead capture forms to your website easy.

ThriveThemes can help build your email list quickly.
ThriveThemes can help build your email list quickly.

Thrive Leads is a WordPress plugin that features a variety of customizable templates and opt-in forms to aid in your email list-building efforts, as well as conversion-tracking tools that help you optimize your lead capture forms for maximum conversions.

Top Features:

  • Thrive Leads is an email list-building tool with various features to help you grow your email list and measure the performance of your campaigns. Some of the top features include:
  • Pre-designed and customizable templates: Thrive Leads offers a variety of pre-designed templates that you can use to get started quickly or customize to fit your own needs.
  • Visual editor: The visual editor makes creating opt-in forms that look great on any device easy. You can drag and drop elements to create your form and then use the built-in editor to customize formatting, text, and more.
  • 20+ powerful integrations: Thrive Leads integrates with various popular platforms, including WordPress, LeadPages, Shopify, and more. Adding opt-in forms to your existing websites and systems makes it easy.
  • Advanced targeting options: With Thrive Leads, you can target specific audience segments with laser precision. You can target based on demographic data, interests, past behaviour, and more.
  • Smart reports & analytics: Thrive Leads provides detailed information and analytics so you can track the performance of your campaigns and measure the success of your opt-in forms. You can see how many people clicked through each form, how many subscribers you’ve gained, and more.
  • Detailed filters for displaying opt-in forms: With Thrive Leads, you can filter your opt-in forms by category, location, date range, and more. This makes it easy to find the forms you need when you need them.


Thrive Suite Yearly is $ 299/year. Here’s what’s included:

  • All 9 Thrive Themes WordPress Plugins: Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Apprentice, Thrive Ultimatum, Thrive Ovation, Thrive Optimize, Thrive Comments and Thrive Automator
  • Thrive Theme Builder with Shapeshift, Ommi and Kwik
  • 24/7 Support
  • Access to Thrive University
  • Install and use on up to 5 websites
  • 30-Day Money Back Guarantee

Wrap Up

There you have it! Seven of the best email list-building tools to help grow your business in 2023.

Each tool has unique features and benefits, so choose the best fit for your needs.

And remember, growing your email list is only the first step – once you have a list of subscribers, you need to nurture those relationships and convert them into customers!

Similar Posts