The 7 Best Local SEO Software: A Comprehensive Review

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If you have a local business that you want to get more customers and awareness for, get local search marketing with local SEO software

You’ve come to the right place if you’re looking for local SEO software to help manage your local business listings.

Local SEO tools can help track rankings, provide competitor insight and monitor performance. They also encourage customer engagement which is crucial for businesses looking to grow their clientele base in today’s competitive environment!

There are a ton of useful SEO tools on the market nowadays, and given how important SEO is to the success of your business, it might be a good idea to invest in a few.

This blog post will rank the 7 best local SEO software on the market based on features, use cases, pros, cons, and pricing. We’ll take a look at SEMRush Listing Management Tool, Moz Local, Bright Local, Surfer Local, GrowthBar, Georanker, and Google Analytics.

So without further ado, let’s get started!

The List: The 7 Best Local SEO Tools Available on the Market

Here is a comprehensive list and review of the 7 best local SEO tools on the market. If you have a local business, you should seriously consider investing in one of the software listed here. Read our reviews and choose the best one that suits your business needs.

Let’s dive into the 7 best local SEO software you can buy to help your business improve its online presence and drive more local traffic through your front door.

SEMRush Listing Management Tool

SEMRush Listing Management Tool is a local SEO tool that optimizes and updates your business listings on over 100 directories. It also lets you track your listing’s performance, view competitor insights, and monitor your online reputation.

This local SEO tool is great for businesses that want to increase their visibility in local search results and drive more traffic to their website and brick-and-mortar locations.

Features

  • Bulk location management
  • Listings consistency
  • Hyperlocal analytics to take better action
  • Reputation Management
  • Excellent online presence capabilities by managing Google and Facebook reviews
  • Localized SEO reporting
  • Save time and money with its simple and efficient local SEO tools
  • Google Business integration
  • Automatic NAP Management

Pros

  • Bulk location management is very helpful for businesses with multiple locations.
  • The reputation management feature is great for keeping an eye on your online reputation.
  • The localized SEO reporting is very helpful for businesses that want to see how they perform in different areas.
  • The Google Business integration is very helpful for businesses that want to track their performance on Google.
  • Business listings in over 70 directories

Cons

  • The monthly price is a bit high.

Pricing

  • $119.95/month for the Pro plan
  • $229.95/month for the Guru plan
  • $449.95/month for the Business plan
  • Save up to 17% by paying annually
  • There is a free trial

Moz Local

Moz Local is a local SEO tool that helps businesses manage their online listings, track their performance in local search results, and understand what they need to do to improve their visibility.

This tool is great for businesses that want to increase their visibility in local search results and drive more traffic to their website and brick-and-mortar locations.

Features

  • Accurate and up-to-date business listings on all major directories
  • Moz Local works with Google, Bing, and other major search engines
  • Bulk location management
  • Reputation Management
  • Local Online Listings Management
  • Reputation Management
  • Instant Directory Submission
  • Localized SEO Reporting
  • Real-time Update Distribution
  • Google My Business integration

Pros

  • This is one of the best local SEO tools to gauge the accuracy of the business listings and is very helpful for businesses that want to ensure their information is correct across all platforms.
  • Moz Local SEO tools work with all major search engines, so you can be sure your business will show up no matter where potential customers are looking.
  • Bulk location management is helpful for businesses with multiple locations that want to optimize local search marketing.
  • The reputation management feature is great for keeping an eye on your online reputation.

Cons

  • The price can add up for all the local SEO tools

Pricing

  • Contact Moz Local for pricing, but you can try it for free
  • They have three different pricing plans with varying local SEO tools in each package
  • The three local SEO tools packages are Moz Pro, Moz Local, and Stat

Bright Local

Bright Local is a local SEO software that helps businesses manage their online presence and track their progress over time. It offers a suite of tools to help businesses optimize their website for local search, track their citations and reviews, and monitor their backlink profile. Bright Local also offers a competitive intelligence tool to help businesses keep an eye on their competition.

Features

  • One of the standout features of Bright Local is its ability to track progress over time, a crucial metric for any business, but it’s especially important for local businesses that are trying to rank in competitive markets
  • You can see how their listing performs week-over-week and month-over-month, which can be incredibly valuable when making changes to your local SEO strategy
  • Citation tracking tool which allows businesses to see where they’re listed online and track their progress over time
  • A competitive intelligence tool allows businesses to monitor their competition and see what their competition is doing well so they can learn from their successes and identify areas with weak competition to focus their local SEO efforts in those areas

Pricing for Bright Local

  • Starts at $29/month for the Simple Business plan, which includes all of the features mentioned above
  • The Multi Business plan adds additional features and reporting and is priced at $49 per month
  • The SEO Pro plan gives you 100 tracker reports, 2000 grid credits, 50 citation tracker reports, 100 Google My Business Audits, and 20 Local SEO audit reports, and is $79 per month
  • Each plan offers a free trial for 14 days

Surfer Local

Surfer Local is one of the newer local SEO software on the market. It’s a great local SEO tool for businesses that want to track their progress in local search results and understand what they need to do to improve their visibility.

Surfer Local is quickly becoming a popular local SEO tool to help with local search visibility and business and location data.

Features

  • Competitor analysis
  • Quickly and easily generate local SEO reports
  • Keyword research for local search
  • Get a fast and detailed audit of Google My Business
  • Ranking tracking and local rank tracker
  • A great local SEO tool for small businesses and startups.
  • At just $29/month, it’s one of the most affordable local SEO software on the market
  • Offers a free 14-day trial, so you can test the software before committing to it

Pros

  • Audit citation and NAP to locate and monitor citations across numerous sites
  • Monitor your reviews from over 20 sites such as Yelp, Tripadvisor, Foursquare, and Facebook
  • Affordable pricing structure
  • Tracking of hundreds of keywords across Yahoo, Bing, and Google
  • Free trial available

Cons

  • Only available in English
  • Lacks some local SEO services and features of other software programs

Pricing For Surfer Local

  • Pricing plans start at $29/month to monitor your business in one location
  • Contact Surfer Local for pricing for more than one location
  • 14-day free trial

GrowthBar

GrowthBar is a local SEO software that allows you to track your progress, get insights into your local SEO campaigns, and provide you with SEO metrics from any website or Google search result.

It also offers a listing management tool, which lets you manage your listings on Google, Bing, and Yahoo.

One of the best features of this popular local SEO tool is its Google Chrome extension which provides backlink analysis, PPC analysis, and the ability to do keyword research without leaving your Google browser.

Features

  • Insights into your local SEO campaigns
  • Listing management tool
  • Local search marketing
  • Track the progress of your local SEO campaigns
  • Get insights into your competitors’ local SEO campaigns
  • Local SEO tools to manage your listings on Google, Bing, and Yahoo
  • Receive weekly reports about your local SEO strategy

Pros

  • Insights into your local SEO campaigns
  • Use it to unlock tons of local SEO insights to climb local SEO search rankings
  • Listing management tool
  • Find local SEO search keyword suggestions and identify your competitor’s keywords
  • View all your competitor’s keywords alongside their monthly search volume and ranking position so you can plan your local SEO strategy accordingly
  • One of the best local SEO tools for having affordable pricing

Cons

  • Some features are only available in the paid plans
  • Does not offer a keyword research tool

Pricing For Growth Bar

  • Standard: $48/month, 25 AI content outlines, track 25 keywords across one site, 300 competitor backlinks and keywords per query, and more
  • Pro: $99/month, 100 AI content outlines, track 1000 keywords across 3 sites, 1000 competitor backlinks per query, and more
  • Agency: $199/month, 300 AI content outlines, track 5000 keywords across 25 sites, 1500 competitor backlinks per query, and more
  • Free 7-day trial

GeoRanker

GeoRanker is a powerful local search SEO software that offers many local search features and tools. The software is designed to help local businesses improve their local SEO ranking on search engines and visibility. Georanker offers a free trial, and prices start at $29 per month.

Features

  • Local Search Citation Finder
  • Local Search Rank Checker and Tracker
  • Local SEO Keywords Density tool that measures the number of keywords that appear compared to the total number of words to optimize your local search strategy
  • Many free tools to improve your local SEO efforts to get local businesses ranking higher on search engines

Pros

  • Offers a wide range of features and tools for free
  • Helps businesses improve their local ranking and visibility on search engines
  • Free trial available

Cons

  • Some features require a paid subscription
  • Does not offer as many features as some of the other software on this list
  • Have to pay more than other local search software on this list

Pricing For Georanker

  • Starts at $99 per month for the Pro package and offers 10,000 monthly credits
  • The Agencies package is $249 per month and offers 50,000 monthly credits
  • The Enterprises package is $490 per month and offers 120,000 credits

Google Analytics

The Google Marketing Platform has many free programs for local SEO and is some of the best SEO tools for optimizing the local search market.

The main option you want to use for local search and ranking on search engines is Google Analytics.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics is a great choice for businesses of all sizes. It is free to use, which makes it a great option for small businesses on a tight budget. However, it also offers powerful data collection capabilities and can be used by large enterprises. The main downside of Google Analytics is that it lacks some features that other local SEO software has.

Google also offers Google Business Profile, Google Ads Keyword Planner, Google Search Console, and Google Trends.

Pros

  • Free
  • Easy-to-use interface
  • Powerful data collection capabilities
  • It can be used for small businesses and large enterprises alike
  • Compare keyword popularity and track event-triggered increases in keyword search volumes
  • Can use geographical information to improve local citations and local search rankings and get more local search visibility

Cons

  • Lacks some features that other local SEO software has
  • It can be overwhelming for beginners

Pricing For Google Analytics

  • Free

Wrap Up

Local SEO software is a great tool for businesses of all sizes to use to track their website traffic and analytics.

The software ranges in price from free to expensive, but all offer powerful data collection capabilities. Some software is more comprehensive than others, offering more features and an easier interface to use.

However, all local SEO software provides valuable insights into online reviews, local searches, and website traffic and can help businesses to make more informed decisions about their marketing strategies. Overall, local SEO software is valuable for any business that wants to improve its online presence.

This concludes our review of the 7 best local search engine optimization software on the market. We hope you found this information helpful in deciding which software is right for your business. Thank you for reading!

Andrew Dunn

Andrew Dunn is a business growth expert. Join Andrew to learn how to scale your influence at startup speed using innovate growth strategies proven in the trenches. Before starting this blog, Andrew grew 2 marketing agencies from $0, growing to 7 figures whilst driving over 100 million in trackable revenue for D2C clients, over a billion dollars in real estate sales while growing a remote team over 26 people. 

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