The 43 Best Marketing Software For Small Businesses (Reviewed 2023)

Find the perfect marketing automation software provider to automate social media posts and all your marketing efforts

No business can survive without marketing.

It’s the lifeblood of any company small, medium, or large. And as technology evolves, so does the marketing landscape.

These days, there are more marketing tools and marketing software than ever before.

So which ones should you be using?

In this blog post, we will rank and review the 43 best marketing tools and software on the market today.

The List: The Best Marketing Tools Your Business Needs

This list has everything your business will need to excel at marketing your products, services, and brands.

We have provided an overview, top features, pros and cons, and the pricing for each tool and software.

HubSpot

Overview

Hubspot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Top Features

• Lead capture and management
• Email marketing
• Marketing automation
• Sales automation
• Customer relationship management (CRM)
• Website development and hosting
• Web analytics

Pros:

• Helps you manage your entire marketing funnel in one place
• Offers a wide range of features, including CRM, email marketing, SEO tools, social media, lead capture forms, and live chat
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses
• Some features can be difficult to learn and use

Pricing:

• Starting from free

MailChimp

Overview

Mailchimp is a web-based email marketing service. Email marketing is essential to a small business wanting to grow.

Top Features

• Email marketing
• Automation
• Segmentation
• Reporting
• Integrations

Pros:

• Easy-to-use and learn
• Offers a free plan for small businesses
• Integrates with a wide range of third-party applications

Cons:

• Limited features and customization options on the free plan
• Can be expensive for larger businesses

Pricing:

• Free plan for up to 2000 sends
• Plans start at $15/month and go to $299/month

MobileMonkey

Overview

MobileMonkey is a chatbot-building platform. Email marketing platforms like MobileMonkey are great for getting an email list for your small business.

Top Features

• Chatbot builder
• Email marketing
• AI and machine learning
• Automated messaging
• Segmentation and targeting
• Broadcast messaging

Pros:

• Easy-to-use
• Offers a wide range of features including A/B testing, chatbot templates, and integrations
• Integrates with Facebook Messenger, WhatsApp, and other popular messaging platforms

Cons:

• Limited customization options

Pricing:

• Varies depending on the service you choose

Trello

Overview

Trello is a project management and collaboration tool. Keep better track of your marketing channels and marketing campaigns.

Top Features

• Project management
• Kanban boards
• To-do lists
• Card views
• Calendar views

Pros:

• Easy-to-use
• Offers a wide range of features including card customization, file attachments, and integrations
• Integrates with a wide range of third-party applications

Cons:

• Limited customization options on the free plan

Pricing:

• Free and plans increase to $17.50/month

Hootsuite

Overview

Hootsuite is a social media management platform. If you need excellent and proven marketing software, Hootsuite is an excellent choice.

Top Features

• Social media management
• Scheduling and publishing
• Reporting and analytics
• Engagement and listening
• Team management and collaboration

Pros:

• Easy-to-use
• Offers a wide range of features including social media listening, scheduling, and reporting
• Integrates with a wide range of social media platforms

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $19/month
• 30-day free trial

Buzzsumo

Overview

Buzzsumo is content research and analysis software and one of the better marketing tools for small businesses. If you are looking for great marketing software, Buzzsumo has a great reputation.

Top Features

• Content research
• Trending content
• Influencer identification
• Competitive analysis

Pros:

• Offers a wide range of features including content discovery, social media monitoring, and influencer marketing
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at free and goes to $299/month
• 30-day free trials for paid plans

All-in-One SEO Pack (for WordPress)

Overview

The All-in-One SEO Pack for WordPress is a plugin that helps you optimize your website for SEO. It is a great choice for a marketing software package.

Top Features

• SEO management
• Title and metatag optimization
• XML sitemap generation
• Social media integration

Pros:

• Easy-to-use
• Offers a wide range of features including XML sitemaps, social media integration, and Google Analytics integration

Cons:

• Limited customization options on the free plan

Pricing:

• Plans start at $49.50 per year

Google Analytics

Overview

Google Analytics is a web analytics service offered by Google. It tracks and reports website traffic. Google has a whole host of marketing tools to help your small business.

Top Features

• Web analytics
• Traffic reports
• Site search
• Demographics and Interests

Pros:

• Easy-to-use
• Offers a wide range of features including data visualization, audience segmentation, and conversion tracking
• Integrates with a wide range of third-party applications

Cons:

• Some features can be difficult to learn and use

Pricing:

• Free

KISSmetrics

Overview

KISSmetrics is a web analytics service. Learn what your small business website needs to improve.

Top Features

• Web analytics
• A/B testing
• Event tracking
• Funnel analysis

Pros:

• Offers a wide range of features including cohort analysis, customer segmentation, and event tracking
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $299/month

FollowerWonk

Overview

FollowerWonk is a Twitter analytics tool. This is a great social media marketing software that a small business could get more followers.

Top Features

• Twitter analytics
• Twitter followers
• Twitter following
• Twitter search

Pros:

• Easy-to-use
• Offers a wide range of features including Twitter followers analysis, Twitter bio search, and Twitter handle comparison

Cons:

• Limited customization options on the free plan

Pricing:

• Free plan available
• Other plans are available at $29/month and $79/month

Upwork

Overview

Upwork is a freelancing platform. Many freelancers have the marketing tools you need on UpWork and will produce great results.

Top Features

• Hiring freelancers
• Posting jobs
• Managing projects
• Payments and invoicing

Pros:

• Easy-to-use
• Offers a wide range of features including job postings, proposals, and time tracking
• Integrates with a wide range of third-party applications

Cons:

• Takes a cut of your earnings

Pricing:

• Free for clients
• They take a 20% cut of your earnings on the first $500 you bill your client

oDeskWork

Overview

oDeskWork is a freelancing platform. If you can’t afford all of these marketing tools, you can have freelancers on odDeskWork do them for you.

Top Features

• Hiring freelancers
• Posting jobs
• Managing projects
• Payments and invoicing

Pros:

• Offers a wide range of features including job postings, proposals, and time tracking
• Integrates with a wide range of third-party applications

Cons:

• Takes a cut of your earnings

Pricing:

• Free for clients
• Takes a 5% cut of your earnings and a flat $20 fee

Fiverr

Overview

Fiverr is a freelancing platform. There are many marketing tools you can pay for on this platform.

Top Features

• Hiring freelancers
• Posting jobs
• Managing projects
• Payments and invoicing

Pros:

• Offers a wide range of features including job postings, proposals, and time tracking
• Integrates with a wide range of third-party applications

Cons:

• Takes a cut of your earnings

Pricing:

• Free for clients
• Takes a 20% cut of your earnings

Zoom

Overview

Zoom is a video conferencing tool. Zoom and other video conferencing software have become marketing tools in this day and age.

Top Features

• Video conferencing
• Screen sharing
• Online meetings
• Webinars

Pros:

• Easy-to-use
• Offers a wide range of features including screen sharing, group chat, and webinars
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Free for 40 minutes
• Plans start at $14.99/month per host for up to 100 participants

Toggl

Overview

Toggl is a time tracking tool. Time needs to be optimized for business and this software can help you keep track of your time.

Top Features

• Time tracking
• Project management
• Invoicing
• Reporting

Pros:

• Easy-to-use
• Offers a wide range of features including task management, project management, and team collaboration
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Free version and go to $18/month per user
• 30-day free trial

Dropbox

Overview

Dropbox is a file storage and sharing tool. This is a solid and secure place for customer data.

Top Features

• File storage
• File sharing
• Folder sharing
• Version history

Pros:

• Easy-to-use
• Offers a wide range of features including file synchronization, version control, and team collaboration
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $11/month for individuals and $21/month for teams
• Discounts available for households and larger teams

Adobe Sign

Overview

Adobe Sign is an e-signature tool. Marketing tools like this one are extremely useful for any small business.

Top Features

• E-signatures
• Document management
• Workflow automation

Pros:

• Easy-to-use
• Offers a wide range of features including document management, workflow automation, and team collaboration
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $10/month per user
• Many different plans are available

CoFoundersLab

Overview

CoFoundersLab is a network for entrepreneurs. This is one of the more unique marketing tools for a small business.

Top Features

• Connect with entrepreneurs
• Find a co-founder
• Join entrepreneur groups

Pros:

• Offers a wide range of features including business matching, event listings, and access to a knowledge base
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Join for free, then pick a plan

Ubersuggest

Overview

Ubersuggest is a keyword research tool from Neil Patel.

Top Features

• Keyword research
• Competitor analysis
• Site audit

Pros:

• Easy-to-use
• Offers a wide range of features including keyword suggestions, search analysis, and competitor analysis
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $29/month and goes to $90/month

Crazy Egg

Overview

Crazy Egg is a website analysis tool. It can help you with agencies, e-commerce, and lead management.

Top Features

• Website analysis
• Heatmaps
• Scroll maps

Pros:

• Easy-to-use
• Offers a wide range of features including heat maps, scroll maps, and click reports
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Free 30-day trial and then you pick your plan ($29/month to $249/month)

Google Business Suite products

Overview

Google Business Suite products are a suite of tools for businesses. As a whole, this is an excellent choice for marketing software. They integrate well with Google Analytics and are also great CRM tools.

Top Features

• Gmail
• Calendar
• Drive
• Docs
• Sheets

Pros:

• Easy-to-use
• Offers a wide range of features including email, calendaring, and file storage
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $6 per user per month

OmniFocus

Overview

OmniFocus is a task management tool. Marketing automation can help you have more time to work on your business. OmniFocus can help with your content marketing strategy.

Top Features

• Task management
• Project management
• Team collaboration

Pros:

• Easy-to-use
• Offers a wide range of features including task management, project management, and team collaboration
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Starts at $9.99/month
• Free 14-day trial

Marketo

Overview

Marketo is a marketing automation tool. Marketing automation software like Marketo can help you with your social media posts, marketing channels, and anything else normally done by a marketing team.

Top Features

• Marketing automation
• Lead management
• Email marketing

Pros:

• Easy-to-use
• Offers a wide range of features including email marketing, lead management, and campaign management
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

Starts at $895

Optimizely

Overview

Optimizely is a website optimization tool. It can tell you what areas of your site need to be improved.

Top Features

• Website optimization
• A/B testing
• Heatmaps

Pros:

• Easy-to-use
• Offers a wide range of features including A/B testing, multivariate testing, and personalization
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Start for free and then customize your plan (they cost tens to hundreds of thousands of dollars)

Lucky Orange

Overview

Lucky Orange is a website analysis tool. Analytics software like this can help you build a better website.

Top Features

• Website analysis
• Heatmaps
• Session recordings

Pros:

• Easy-to-use
• Offers a wide range of features including heat maps, session recordings, and live chat
• Integrates with a wide range of third-party applications

Cons:

• Can be expensive for small businesses

Pricing:

• Start for free and then prices go up to $150/month

Clicky

Overview

Clicky is a website analysis tool. Analytics tools like Clicky are excellent marketing tools to improve your marketing campaigns.

Top Features

• Website analysis
• Heatmaps
• Session recordings

Pros:

• Easy-to-use interface 
• Offers a wide range of features including heatmaps, analytics, and campaign tracking
• Integrates with WordPress and other popular CMS platforms

Cons:  

• Limited customer support options 

Pricing:   

• There is a free version, and then plans go up to $19.99/month 
• You can get a custom plan as well

Unbounce

Overview

Unbounce is a landing page builder. It is a useful marketing software with many uses across many marketing channels.

Top Features

• Landing page builder
• A/B testing
• Lead capture forms

Pros:

• Offers a wide range of features including landing page templates, A/B testing, and lead capture forms
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:   

• Starts at $99
• Free 14-day trial

Clicky

Overview

Clicky is a website analysis tool. This marketing software is a great addition to any small business.

Top Features

• Website analysis
• Heatmaps
• Session recordings

Pros:

• Easy-to-use interface 
• Offers a wide range of features including heatmaps, analytics, and campaign tracking
• Integrates with WordPress and other popular CMS platforms

Cons:  

• Limited customer support options 

Pricing:   

• There’s a free version, and then plans go up to $19.99/month

Hotjar

Overview

Hotjar is a website analysis tool. It is similar to Google Analytics and will be very useful for any small business. It has advanced features for better marketing strategies and a deeper social media strategy.

Top Features

• Website analysis
• Heatmaps
• Session recordings

Pros:

• Easy-to-use interface
• Offers a wide range of features including heatmaps, session recordings, and form analytics
• Integrates with a wide range of third-party applications

Cons:  

• Limited customer support options

Pricing:   

• Free version and goes to $99/month 
• Discounts available for annual plans

Leadpages

Overview

Leadpages is a landing page builder. It’s a fantastic marketing software that will enhance your digital marketing efforts.

Top Features

• Landing page builder
• A/B testing
• Lead capture forms

Pros: 

• Easy-to-use
• Offers a wide range of features including landing page templates, A/B testing, and lead capture forms
• Integrates with a wide range of third-party applications

Cons:  

• Some features can be expensive

Pricing:   

• Starts at $37/month

Instapage

Overview

Instapage is a landing page builder. Landing pages are necessary for every online small business. Instapage’s marketing software will greatly enhance your marketing efforts.

Top Features

• Landing page builder
• A/B testing
• Lead capture forms

Pros: 

Easy-to-use

• Offers a wide range of features including landing page templates, A/B testing, and lead capture forms
• Integrates with a wide range of third-party applications

Cons:  

• Some features can be expensive

Pricing:   

• Starts at $199/month
• Discounts available for annual plans

Vimeo

Overview

Vimeo is a video hosting and sharing platform. Vimeo can be used as a marketing software for your small business. It can also enhance your social media, marketing campaigns, and landing pages.

Top Features

• Video hosting
• Video sharing
• HD video playback 

Pros: 

• Offers a wide range of features including video hosting, editing, and analytics
• Integrates with a wide range of third-party applications

Cons:  

• Limited customer support options

Pricing:   

• Starts at $7/month 
• Free trial to start

Loom

Overview

Loom is a video recording and sharing platform. It is a very useful marketing software that can be used to enhance your social media presence and will enhance your communication tools. Make great social media posts, Google Ads, and other content on various social media channels.

Top Features

• Video recording
• Screen sharing
• Cloud storage

Pros: 

• Easy-to-use
• Offers a wide range of features including screen recording, video editing, and team collaboration
• Integrates with a wide range of third-party applications

Cons:  

• Limited customer support options

Pricing:   

• The starter plan is free 
• The business plan is $8/month

Adobe Express

Overview

Adobe Spark is a design platform that offers a wide range of features including graphic design, video editing, and web page creation. Social media posts, landing pages, and marketing activities, in general, will be improved with this useful marketing software.

Top Features

• Graphic design
• Video editing
• Web page creation

Pros: 

• Easy-to-use
• Offers a wide range of features
• Integrates with a wide range of third-party applications

Cons:  

• Tools can be simplistic

Pricing:

• Free

Ahrefs

Overview

Ahrefs is a search engine optimization (SEO) and marketing tool. If your business can afford it, Ahrefs is amazingly useful marketing software. SEO tools like Ahrefs are fantastic marketing tools that will greatly improve your marketing efforts.

Top Features

• SEO analysis
• Link building
• Competitor research

Pros:

• Offers a wide range of features including keyword research, competitor analysis, and backlink checker
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:   

• Starts at $99/month 
• Discounts available for annual plans

Canva

Overview

Canva is a design platform that offers a wide range of features including graphic design, video editing, and web page creation. It is great for social media marketing and email marketing, and will really help your marketing efforts.

Top Features

• Graphic design
• Photo editing
• Presentation creation

Pros: 

• Easy-to-use
• Offers a wide range of features
• Integrates with a wide range of third-party applications

Cons:  

• Some features can be expensive

Pricing:   

• Free plan and goes up to $40/month 
• Discounts available for annual plans

SEMrush

Overview

SEMrush is a search engine optimization (SEO) and marketing tool with analytics tools built-in. You need tools like this to rank higher in search engines.

Top Features

• SEO analysis
• Competitor research
• Keyword research

Pros: 

• Offers a wide range of features including keyword research, competitor analysis, and a backlink checker
• Integrates with a wide range of third-party applications 

Cons:  

• Can be expensive for small businesses

Pricing:   

• Starts at $119.95/month 
• Discounts available for annual plans

Moz

Overview

Moz is a search engine optimization (SEO) software that offers a wide range of features including keyword research, site audits, and link building. It can greatly enhance your digital marketing strategy.

Top Features

• SEO analysis
• Site audits
• Link building

Pros: 

• Offers a wide range of features
• Integrates with a wide range of third-party applications
• Has a free plan for small businesses

Cons:  

• Some features can be expensive

Pricing:   

• Plans start at $9/month and go up to $99/month 
• Discounts available for annual plans
• Free plan available for small businesses

HubSpot Content Strategy Tool

Overview

The HubSpot Content Strategy Tool is a tool that helps businesses with their content marketing strategy. HubSpot is a top choice for marketing software.

Top Features

• Keyword research
• Competitor analysis
• Content calendar

Pros: 

• Offers a wide range of features including a content calendar, topic research, and SEO optimization
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:

• Starts at $45/month and goes to $3,200/month
• Discounts available for annual plans

HubSpot Ads Tracking Software

Overview

HubSpot Ads Tracking Software is a tool that helps businesses track their ads. If you’re looking to start with marketing software, HubSpot is a great place to start.

Top Features

• Ad tracking
• Ad reporting
• Ad optimization

Pros: 

• Offers a wide range of features including ad tracking, campaign management, and reporting
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:   

• There is a free plan and packages go up to $3200/month

AdStage

Overview

AdStage is an advertising tool. AdStage is great marketing software for small businesses. It’s like having a marketing agency on your computer.

Top Features

• Ad tracking
• Ad reporting
• Ad optimization

Pros: 

• Offers a wide range of features including ad creation, campaign management, and reporting
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:   

• Starts at $159/month and goes way up from there
• Discounts for an annual payment

Google Keyword Planner

Overview

Google Keyword Planner is a tool that helps small businesses with their keyword research.

Top Features

• Keyword research
• Competitor analysis
• Ad optimization

Pros: 

• Offers a wide range of features including keyword ideas, search volume, and competition
• Integrates with a wide range of third-party applications

Cons:  

• Can be expensive for small businesses

Pricing:

• Choose your budget and pay for your results

ProofHub

Overview

ProofHub is a project management tool with many useful marketing tools for small businesses.

Top Features

• Project management
• Task management
• Gantt charts

Pros: 

• Offers a wide range of features
• Integrates with a wide range of third-party applications

Cons:

• Limited app integrations

Pricing:   

• Starts at $45/month 
• Discounts available for annual payment

Wrap Up

That’s our list of the 43 best marketing tools and marketing software for businesses in 2023! We hope you found this roundup helpful. If you’re hoping to have a successful online business, you will need some of these online marketing tools.

Do you have any favorite marketing tools or marketing software that we didn’t include?

Let us know in the comments below!

There are many marketing software tools online today, and it can be difficult to find the right ones. Marketing software, top digital marketing tools, and analytics tools are all needed for success.

And be sure to keep checking back because we constantly update our list.

Thanks for reading!